[425327]   
PALIWODA, Stanley J.
International marketing / Stanley J. Paliwoda. - 2nd ed. - Oxford : Butterworth-Heinemann, 1993. - 706 p.. - The marketing series)
Descritores: Marketing internacional | Estudo de caso | Japão | Nigéria | Europa | China
Cota: G.122 PAL*Int|ISCTE